MUNCHY MATES
MUNCHY MATES
CLIENT
CLIENT
Munchy Mates Rice Crackers
Munchy Mates Rice Crackers
YEAR
YEAR
2024
2024
SERVICES
SERVICES
BRANDING & PACKAGING
BRANDING & PACKAGING
BRIEF
Develop a brand and packaging system that’s sustainable, playful, and shelf-ready for health-conscious snackers.
BRIEF
Develop a brand and packaging system that’s sustainable, playful, and shelf-ready for health-conscious snackers.
BRIEF
Develop a brand and packaging system that’s sustainable, playful, and shelf-ready for health-conscious snackers.
APPROACH
Persona-driven insights shaped a vibrant identity with fun characters, sustainable materials, and strong shelf presence to connect with both kids and parents.
APPROACH
Persona-driven insights shaped a vibrant identity with fun characters, sustainable materials, and strong shelf presence to connect with both kids and parents.
APPROACH
Blending rustic charm with luxury cues,
I developed a refined visual identity grounded in family legacy and artisanal detail.
SOLUTION
Cheerful mascots, sustainable packaging, and bold visuals tell a unified story across packaging and promo materials, balancing fun with function.
SOLUTION
Cheerful mascots, sustainable packaging, and bold visuals tell a unified story across packaging and promo materials, balancing fun with function.
SOLUTION
Cheerful mascots, sustainable packaging, and bold visuals tell a unified story across packaging and promo materials, balancing fun with function.
THE WORK
THE WORK
RESEARCH & BRAND EXPLORATION
RESEARCH & BRAND EXPLORATION
ROLL OUT
ROLL OUT
More Works More Works
MORE WORK SAMPLES
MORE WORK SAMPLES
MORE WORK SAMPLES
MORE WORK SAMPLES
©2024 HANNAH WORRALL DESIGN
©2024 HANNAH WORRALL DESIGN
©2024 HANNAH WORRALL DESIGN
©2024 HANNAH WORRALL DESIGN