SUMMER FLING
SUMMER FLING
CLIENT
CLIENT
Billy’s Brew
Billy’s Brew
YEAR
YEAR
2023
2023
SERVICES
SERVICES
PACKAGING & ILLUSTRATION
PACKAGING & ILLUSTRATION
BRIEF
Design an eye-catching label for “Summer Fling” IPA that brings Noosa’s beach vibe to life.
BRIEF
Design an eye-catching label for “Summer Fling” IPA that brings Noosa’s beach vibe to life.
BRIEF
Design an eye-catching label for “Summer Fling” IPA that brings Noosa’s beach vibe to life.
APPROACH
Research craft beer market trends and local surf culture to create bold illustrations and a breezy tone tailored to sociable Millennial drinkers.
APPROACH
Research craft beer market trends and local surf culture to create bold illustrations and a breezy tone tailored to sociable Millennial drinkers.
APPROACH
Blending rustic charm with luxury cues,
I developed a refined visual identity grounded in family legacy and artisanal detail.
SOLUTION
A surfer-focused label with sun-drenched hues, playful die cuts, and tactile finishes captures the essence of coastal summer in a single sip.
SOLUTION
A surfer-focused label with sun-drenched hues, playful die cuts, and tactile finishes captures the essence of coastal summer in a single sip.
SOLUTION
A surfer-focused label with sun-drenched hues, playful die cuts, and tactile finishes captures the essence of coastal summer in a single sip.
THE WORK
THE WORK
RESEARCH
RESEARCH
DEVELOPMENT
DEVELOPMENT
More Works More Works
MORE WORK SAMPLES
MORE WORK SAMPLES
MORE WORK SAMPLES
MORE WORK SAMPLES
©2024 HANNAH WORRALL DESIGN
©2024 HANNAH WORRALL DESIGN
©2024 HANNAH WORRALL DESIGN
©2024 HANNAH WORRALL DESIGN