Brief
Brief
Develop a cohesive series of promotional materials for Faux Gallery's ‘Unfold’ exhibition, celebrating influential graphic designers and their timeless contributions to design.
Develop a cohesive series of promotional materials for Faux Gallery's ‘Unfold’ exhibition, celebrating influential graphic designers and their timeless contributions to design.
Brief
Develop a cohesive series of promotional materials for Faux Gallery's ‘Unfold’ exhibition, celebrating influential graphic designers and their timeless contributions to design.
Approach
Approach
For the 'Unfold' exhibition campaign, we researched iconic designers Armin Hofmann, Camille Walala, and David Schwen to develop a distinct design language celebrating their styles. Drawing on New York's iconic symbols and shifting design trends, we crafted visuals with vibrant color palettes, sophisticated typography inspired by The New Yorker, and elements unique to each designer. This approach highlights each artist’s contribution while attracting a diverse audience with a visually compelling, city-inspired aesthetic.
For the 'Unfold' exhibition campaign, we researched iconic designers Armin Hofmann, Camille Walala, and David Schwen to develop a distinct design language celebrating their styles. Drawing on New York's iconic symbols and shifting design trends, we crafted visuals with vibrant color palettes, sophisticated typography inspired by The New Yorker, and elements unique to each designer. This approach highlights each artist’s contribution while attracting a diverse audience with a visually compelling, city-inspired aesthetic.
Approach
For the 'Unfold' exhibition campaign, we researched iconic designers Armin Hofmann, Camille Walala, and David Schwen to develop a distinct design language celebrating their styles. Drawing on New York's iconic symbols and shifting design trends, we crafted visuals with vibrant color palettes, sophisticated typography inspired by The New Yorker, and elements unique to each designer. This approach highlights each artist’s contribution while attracting a diverse audience with a visually compelling, city-inspired aesthetic.
Solution
Solution
The final design solution includes vibrant posters, postcards, and tote bags, each capturing the essence of featured designers to promote the 'Unfold' exhibition.
Outdoor Posters:
The New York poster integrates custom illustrations of icons like yellow taxis and coffee cups, capturing evolving design styles with minimalist, modernist influence.
Postcards:
Compact, playful designs inspired by The New Yorker, making each postcard a keepsake and exhibition invite with cohesive branding.
Tote Bags:
Each tote reflects a designer’s style:
Hofmann: Swiss-style greyscale, clean grid.
Walala: Bright Memphis shapes, subtle branding.
Schwen: Minimalist with bold negative space.
This cohesive campaign honors the designers while engaging a diverse audience.Outdoor Posters:
The final design solution includes vibrant posters, postcards, and tote bags, each capturing the essence of featured designers to promote the 'Unfold' exhibition.
Outdoor Posters:
The New York poster integrates custom illustrations of icons like yellow taxis and coffee cups, capturing evolving design styles with minimalist, modernist influence.
Postcards:
Compact, playful designs inspired by The New Yorker, making each postcard a keepsake and exhibition invite with cohesive branding.
Tote Bags:
Each tote reflects a designer’s style:
Hofmann: Swiss-style greyscale, clean grid.
Walala: Bright Memphis shapes, subtle branding.
Schwen: Minimalist with bold negative space.
This cohesive campaign honors the designers while engaging a diverse audience.Outdoor Posters:
Solution
The final design solution includes vibrant posters, postcards, and tote bags, each capturing the essence of featured designers to promote the 'Unfold' exhibition.
Outdoor Posters:
The New York poster integrates custom illustrations of icons like yellow taxis and coffee cups, capturing evolving design styles with minimalist, modernist influence.
Postcards:
Compact, playful designs inspired by The New Yorker, making each postcard a keepsake and exhibition invite with cohesive branding.
Tote Bags:
Each tote reflects a designer’s style:
Hofmann: Swiss-style greyscale, clean grid.
Walala: Bright Memphis shapes, subtle branding.
Schwen: Minimalist with bold negative space.
This cohesive campaign honors the designers while engaging a diverse audience.Outdoor Posters:
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©2024 HANNAH WORRALL DESIGN
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©2024 HANNAH WORRALL DESIGN
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©2024 HANNAH WORRALL DESIGN
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©2024 HANNAH WORRALL DESIGN
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