Brief
Brief
Develop a logo and packaging concept for a natural deodorant brand emphasising environmentally friendly, refillable deodorant cases. The design should communicate sustainability and appeal to health-conscious consumers.
Develop a logo and packaging concept for a natural deodorant brand emphasising environmentally friendly, refillable deodorant cases. The design should communicate sustainability and appeal to health-conscious consumers.
Brief
Develop a logo and packaging concept for a natural deodorant brand emphasising environmentally friendly, refillable deodorant cases. The design should communicate sustainability and appeal to health-conscious consumers.
Approach
Approach
Drawing inspiration from nature, I sought to create an organic, free-flowing branding concept that resonates with gender-neutral aesthetics. The target audience comprises eco-conscious Millennials and Gen Z consumers, who value sustainability and authenticity in their personal care products.
Drawing inspiration from nature, I sought to create an organic, free-flowing branding concept that resonates with gender-neutral aesthetics. The target audience comprises eco-conscious Millennials and Gen Z consumers, who value sustainability and authenticity in their personal care products.
Approach
Drawing inspiration from nature, I sought to create an organic, free-flowing branding concept that resonates with gender-neutral aesthetics. The target audience comprises eco-conscious Millennials and Gen Z consumers, who value sustainability and authenticity in their personal care products.
Solution
Solution
I designed a handwritten-style brushstroke logo that embodies the organic essence and fluidity of the Aira brand. This logo reflects the brand's commitment to nature and sustainability. To enhance the visual identity, I developed a custom brand pattern inspired by cumulus clouds, symbolising freshness and purity. Together, these elements create a cohesive and inviting packaging concept that appeals to our environmentally aware target audience.
I designed a handwritten-style brushstroke logo that embodies the organic essence and fluidity of the Aira brand. This logo reflects the brand's commitment to nature and sustainability. To enhance the visual identity, I developed a custom brand pattern inspired by cumulus clouds, symbolising freshness and purity. Together, these elements create a cohesive and inviting packaging concept that appeals to our environmentally aware target audience.
Solution
I designed a handwritten-style brushstroke logo that embodies the organic essence and fluidity of the Aira brand. This logo reflects the brand's commitment to nature and sustainability. To enhance the visual identity, I developed a custom brand pattern inspired by cumulus clouds, symbolising freshness and purity. Together, these elements create a cohesive and inviting packaging concept that appeals to our environmentally aware target audience.
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©2024 HANNAH WORRALL DESIGN
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©2024 HANNAH WORRALL DESIGN
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©2024 HANNAH WORRALL DESIGN
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©2024 HANNAH WORRALL DESIGN
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