Brief
Brief
Develop a distinctive brand identity for a new Mexican restaurant, incorporating a handwritten font, illustrated supplementary assets, a mural for the feature wall, and animated digital elements. The goal is to create a memorable experience that reflects both authenticity and modernity.
Develop a distinctive brand identity for a new Mexican restaurant, incorporating a handwritten font, illustrated supplementary assets, a mural for the feature wall, and animated digital elements. The goal is to create a memorable experience that reflects both authenticity and modernity.
Brief
Develop a distinctive brand identity for a new Mexican restaurant, incorporating a handwritten font, illustrated supplementary assets, a mural for the feature wall, and animated digital elements. The goal is to create a memorable experience that reflects both authenticity and modernity.
Approach
Approach
Inspired by Frida Kahlo, I designed a contemporary brand blending high-end dining aesthetics with broad accessibility. Bold colours, expressive patterns, and balanced space reflect rich Mexican themes like dahlias, Monarch butterflies, and Day of the Dead. Research into the Australian market shaped the strategy, ensuring cultural relevance and modern appeal.
Inspired by Frida Kahlo, I designed a contemporary brand blending high-end dining aesthetics with broad accessibility. Bold colours, expressive patterns, and balanced space reflect rich Mexican themes like dahlias, Monarch butterflies, and Day of the Dead. Research into the Australian market shaped the strategy, ensuring cultural relevance and modern appeal.
Approach
Inspired by Frida Kahlo, I designed a contemporary brand blending high-end dining aesthetics with broad accessibility. Bold colours, expressive patterns, and balanced space reflect rich Mexican themes like dahlias, Monarch butterflies, and Day of the Dead. Research into the Australian market shaped the strategy, ensuring cultural relevance and modern appeal.
Solution
Solution
The final design solution offers a modern take on Mexican culture, avoiding clichés. Meaningful elements like Monarch butterflies and Day of the Dead motifs create a unique visual narrative, setting the brand apart. A quote from Frida Kahlo, “Nothing is worth more than laughter,” captures the restaurant's vibrant ethos. The bold Frida logo, vibrant primary and secondary colors, and a versatile illustration ensure a cohesive identity that captivates and engages the audience across various applications.
The final design solution offers a modern take on Mexican culture, avoiding clichés. Meaningful elements like Monarch butterflies and Day of the Dead motifs create a unique visual narrative, setting the brand apart. A quote from Frida Kahlo, “Nothing is worth more than laughter,” captures the restaurant's vibrant ethos. The bold Frida logo, vibrant primary and secondary colors, and a versatile illustration ensure a cohesive identity that captivates and engages the audience across various applications.
Solution
The final design solution offers a modern take on Mexican culture, avoiding clichés. Meaningful elements like Monarch butterflies and Day of the Dead motifs create a unique visual narrative, setting the brand apart. A quote from Frida Kahlo, “Nothing is worth more than laughter,” captures the restaurant's vibrant ethos. The bold Frida logo, vibrant primary and secondary colors, and a versatile illustration ensure a cohesive identity that captivates and engages the audience across various applications.
©2024 HANNAH WORRALL DESIGN
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©2024 HANNAH WORRALL DESIGN
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©2024 HANNAH WORRALL DESIGN
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©2024 HANNAH WORRALL DESIGN
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