Brief
Brief
Create a brand identity for Lot 01 Distillery and JaxJin Somersby Citrus Dry Gin that reflects the artisanal, family-run ethos of the business while appealing to women aged 25-45 and gin enthusiasts. The design should encapsulate the rustic charm of the farm setting, emphasise eco-friendly practices, and feature clean, modern aesthetics. The label must clearly convey the flavour profile and brand story, ensuring it stands out in a crowded market.
Create a brand identity for Lot 01 Distillery and JaxJin Somersby Citrus Dry Gin that reflects the artisanal, family-run ethos of the business while appealing to women aged 25-45 and gin enthusiasts. The design should encapsulate the rustic charm of the farm setting, emphasise eco-friendly practices, and feature clean, modern aesthetics. The label must clearly convey the flavour profile and brand story, ensuring it stands out in a crowded market.
Brief
Create a brand identity for Lot 01 Distillery and JaxJin Somersby Citrus Dry Gin that reflects the artisanal, family-run ethos of the business while appealing to women aged 25-45 and gin enthusiasts. The design should encapsulate the rustic charm of the farm setting, emphasise eco-friendly practices, and feature clean, modern aesthetics. The label must clearly convey the flavour profile and brand story, ensuring it stands out in a crowded market.
Approach
Approach
To create a brand identity for Lot 01 Distillery and JaxJin, I integrated elements reflecting the audience's love for artisanal spirits. The design captures family, sustainability, and heritage while remaining modern.
The clean label for Somersby Citrus Dry Gin features a mint green palette and the tagline, “Farm crafted by a man with stars in his eyes,” adding a personal touch.
To create a brand identity for Lot 01 Distillery and JaxJin, I integrated elements reflecting the audience's love for artisanal spirits. The design captures family, sustainability, and heritage while remaining modern.
The clean label for Somersby Citrus Dry Gin features a mint green palette and the tagline, “Farm crafted by a man with stars in his eyes,” adding a personal touch.
Approach
To create a brand identity for Lot 01 Distillery and JaxJin, I integrated elements reflecting the audience's love for artisanal spirits. The design captures family, sustainability, and heritage while remaining modern.
The clean label for Somersby Citrus Dry Gin features a mint green palette and the tagline, “Farm crafted by a man with stars in his eyes,” adding a personal touch.
Solution
Solution
The final design for Lot 01 Distillery and JaxJin features a frosted clear label with embossed elements for a tactile experience. The primary label displays the JaxJin logo, while bronze foil illustrations highlight the flavour profile.
Mint green establishes a cohesive brand identity, complemented by subtle equestrian elements and a crown motif reflecting its heritage as “Lot 1 The Crown.” Packaging includes an elegant wooden box with a topographic map of Somersby, enhancing local connections.
The user-friendly website showcases the product line and engaging brand story, while promotional materials and vehicle decals extend brand visibility, positioning JaxJin as a high-quality, sustainable gin choice.
The final design for Lot 01 Distillery and JaxJin features a frosted clear label with embossed elements for a tactile experience. The primary label displays the JaxJin logo, while bronze foil illustrations highlight the flavour profile.
Mint green establishes a cohesive brand identity, complemented by subtle equestrian elements and a crown motif reflecting its heritage as “Lot 1 The Crown.” Packaging includes an elegant wooden box with a topographic map of Somersby, enhancing local connections.
The user-friendly website showcases the product line and engaging brand story, while promotional materials and vehicle decals extend brand visibility, positioning JaxJin as a high-quality, sustainable gin choice.
Solution
The final design for Lot 01 Distillery and JaxJin features a frosted clear label with embossed elements for a tactile experience. The primary label displays the JaxJin logo, while bronze foil illustrations highlight the flavour profile.
Mint green establishes a cohesive brand identity, complemented by subtle equestrian elements and a crown motif reflecting its heritage as “Lot 1 The Crown.” Packaging includes an elegant wooden box with a topographic map of Somersby, enhancing local connections.
The user-friendly website showcases the product line and engaging brand story, while promotional materials and vehicle decals extend brand visibility, positioning JaxJin as a high-quality, sustainable gin choice.
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©2024 HANNAH WORRALL DESIGN
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©2024 HANNAH WORRALL DESIGN
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©2024 HANNAH WORRALL DESIGN
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©2024 HANNAH WORRALL DESIGN
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