Brief
Brief
Rebrand Sukin, an established natural skincare brand, to enhance its market position and appeal to a younger audience. The new brand identity should reflect Sukin’s core values of affordability, natural ingredients, and Australian heritage, while addressing current perceptions of lower packaging quality. The rebrand should include a refreshed logo, updated packaging strategy, and cohesive visual elements that resonate with Sukin's ethical target market.
Rebrand Sukin, an established natural skincare brand, to enhance its market position and appeal to a younger audience. The new brand identity should reflect Sukin’s core values of affordability, natural ingredients, and Australian heritage, while addressing current perceptions of lower packaging quality. The rebrand should include a refreshed logo, updated packaging strategy, and cohesive visual elements that resonate with Sukin's ethical target market.
Brief
Rebrand Sukin, an established natural skincare brand, to enhance its market position and appeal to a younger audience. The new brand identity should reflect Sukin’s core values of affordability, natural ingredients, and Australian heritage, while addressing current perceptions of lower packaging quality. The rebrand should include a refreshed logo, updated packaging strategy, and cohesive visual elements that resonate with Sukin's ethical target market.
Approach
Approach
To reposition Sukin in the natural beauty market, I created a modern, minimalist identity inspired by the Australian landscape. Targeting ethical women aged 20-60, the design emphasises affordability while addressing perceived quality challenges. I incorporated modern typography, natural colours, and organic shapes for a distinctive visual identity that stands out against competitors like Aesop. A handwritten typeface adds a feminine touch, complemented by a clean, lowercase sans serif font for legibility and cohesion across branding materials.
To reposition Sukin in the natural beauty market, I created a modern, minimalist identity inspired by the Australian landscape. Targeting ethical women aged 20-60, the design emphasises affordability while addressing perceived quality challenges. I incorporated modern typography, natural colours, and organic shapes for a distinctive visual identity that stands out against competitors like Aesop. A handwritten typeface adds a feminine touch, complemented by a clean, lowercase sans serif font for legibility and cohesion across branding materials.
Approach
To reposition Sukin in the natural beauty market, I created a modern, minimalist identity inspired by the Australian landscape. Targeting ethical women aged 20-60, the design emphasises affordability while addressing perceived quality challenges. I incorporated modern typography, natural colours, and organic shapes for a distinctive visual identity that stands out against competitors like Aesop. A handwritten typeface adds a feminine touch, complemented by a clean, lowercase sans serif font for legibility and cohesion across branding materials.
Solution
Solution
The final design features a fluid handwritten logo that reflects Sukin’s organic qualities, paired with a clean sans serif typeface for modern contrast. The earthy colour scheme, inspired by the Australian landscape, evokes authenticity and maintains brand consistency across product lines. The minimalist packaging uses high-quality materials and engaging illustrations of Australian flora, positioning Sukin as an attractive choice for a younger, eco-conscious audience while effectively addressing market demands and competitive pressures.
The final design features a fluid handwritten logo that reflects Sukin’s organic qualities, paired with a clean sans serif typeface for modern contrast. The earthy colour scheme, inspired by the Australian landscape, evokes authenticity and maintains brand consistency across product lines. The minimalist packaging uses high-quality materials and engaging illustrations of Australian flora, positioning Sukin as an attractive choice for a younger, eco-conscious audience while effectively addressing market demands and competitive pressures.
Solution
The final design features a fluid handwritten logo that reflects Sukin’s organic qualities, paired with a clean sans serif typeface for modern contrast. The earthy colour scheme, inspired by the Australian landscape, evokes authenticity and maintains brand consistency across product lines. The minimalist packaging uses high-quality materials and engaging illustrations of Australian flora, positioning Sukin as an attractive choice for a younger, eco-conscious audience while effectively addressing market demands and competitive pressures.
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©2024 HANNAH WORRALL DESIGN
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©2024 HANNAH WORRALL DESIGN
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©2024 HANNAH WORRALL DESIGN
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©2024 HANNAH WORRALL DESIGN
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