Brief
Brief
Develop and present a distinctive design direction for a label for Billy’s Brew’s new signature craft beer, an IPA called "Summer Fling." The design should embody the coastal lifestyle of Noosa and convey the brewery's philosophy of bringing people together. Key considerations include font choices, imagery, colour themes, and the incorporation of a die cut and one embellishment to enhance the label’s appeal. The label must fit a 330ml bottle and creatively interact with the bottle’s shape.
Develop and present a distinctive design direction for a label for Billy’s Brew’s new signature craft beer, an IPA called "Summer Fling." The design should embody the coastal lifestyle of Noosa and convey the brewery's philosophy of bringing people together. Key considerations include font choices, imagery, colour themes, and the incorporation of a die cut and one embellishment to enhance the label’s appeal. The label must fit a 330ml bottle and creatively interact with the bottle’s shape.
Brief
Develop and present a distinctive design direction for a label for Billy’s Brew’s new signature craft beer, an IPA called "Summer Fling." The design should embody the coastal lifestyle of Noosa and convey the brewery's philosophy of bringing people together. Key considerations include font choices, imagery, colour themes, and the incorporation of a die cut and one embellishment to enhance the label’s appeal. The label must fit a 330ml bottle and creatively interact with the bottle’s shape.
Approach
Approach
To embody "Summer Fling," I used vibrant iconography reflecting the Noosa lifestyle, incorporating surfboards, sunsets, and beach scenes. Targeting extroverted male millennials, I aimed for designs that resonate with their adventurous surfer lifestyle and craft beer appreciation. Research shows a growing demand for unique, locally-produced brews, motivating bold visuals and engaging narratives that foster community—core values for Billy’s Brew. I explored various artistic styles, ensuring each concept captures the coastal charm of the brand.
To embody "Summer Fling," I used vibrant iconography reflecting the Noosa lifestyle, incorporating surfboards, sunsets, and beach scenes. Targeting extroverted male millennials, I aimed for designs that resonate with their adventurous surfer lifestyle and craft beer appreciation. Research shows a growing demand for unique, locally-produced brews, motivating bold visuals and engaging narratives that foster community—core values for Billy’s Brew. I explored various artistic styles, ensuring each concept captures the coastal charm of the brand.
Approach
To embody "Summer Fling," I used vibrant iconography reflecting the Noosa lifestyle, incorporating surfboards, sunsets, and beach scenes. Targeting extroverted male millennials, I aimed for designs that resonate with their adventurous surfer lifestyle and craft beer appreciation. Research shows a growing demand for unique, locally-produced brews, motivating bold visuals and engaging narratives that foster community—core values for Billy’s Brew. I explored various artistic styles, ensuring each concept captures the coastal charm of the brand.
Solution
Solution
The final concept showcased a lively illustration of a female surfer striding into the ocean at sunset, infused with bold colours and clean lines. The modern typography conveys a sense of fun and movement. The primary label features a die cut that curves along the sunset, creating an engaging interaction with the bottle, while a circular neck label displays the Billy’s Brew logo prominently. The embellishment includes a spot UV finish on the surfer illustration and Summer Fling title, contrasting with matte background for added depth.
The final concept showcased a lively illustration of a female surfer striding into the ocean at sunset, infused with bold colours and clean lines. The modern typography conveys a sense of fun and movement. The primary label features a die cut that curves along the sunset, creating an engaging interaction with the bottle, while a circular neck label displays the Billy’s Brew logo prominently. The embellishment includes a spot UV finish on the surfer illustration and Summer Fling title, contrasting with matte background for added depth.
Solution
The final concept showcased a lively illustration of a female surfer striding into the ocean at sunset, infused with bold colours and clean lines. The modern typography conveys a sense of fun and movement. The primary label features a die cut that curves along the sunset, creating an engaging interaction with the bottle, while a circular neck label displays the Billy’s Brew logo prominently. The embellishment includes a spot UV finish on the surfer illustration and Summer Fling title, contrasting with matte background for added depth.
©2024 HANNAH WORRALL DESIGN
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©2024 HANNAH WORRALL DESIGN
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©2024 HANNAH WORRALL DESIGN
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©2024 HANNAH WORRALL DESIGN
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